Analytics
Why your most influential retweeters matter more than your retweet count Dana Reyes · A handful of large accounts usually drive most of a tweet's reach. Why ranking retweeters by follower count tells you more than the raw retweet number. Reach vs impressions on X: what each one actually measures Dana Reyes · Reach counts unique people, impressions count total views, and potential reach sums your retweeters' followers. What each number means and when to trust it.